Web Design: The Importance of Website Design Examples
Website design involves crafting an intuitive digital interface tailored to the unique needs and preferences of your target audience. Without such considerations in place, visitors could become disoriented quickly and leave without being exposed to all that your products and services can offer.
As part of your website design process, it is imperative to documenting the reasoning behind all design decisions. By doing so, you can avoid later making modifications that do not align with original goals. To see more about our web design examples, click here.
User-friendly
User-friendly web design is key to drawing in visitors and keeping them coming back. It helps businesses stand out from competitors by building brand recognition, credibility and leadership within their industry. Furthermore, user-friendly designs increase conversion rates which lead to additional sales opportunities and customer acquisition.
Navigation on a website is essential to user-friendly web design, and should be easy and intuitive for visitors. Use common design principles to place elements where users are used to finding them; for instance, most people expect the search bar near the top of each page, so put it there accordingly.
Make sure that your website meets excellent information architecture standards. Avoid using abbreviations in page names and navigation links, and provide clear prompts for every action you wish visitors to take – from signing up for your newsletter or making donations – which must all be easy for visitors to comprehend and complete using forms which are quick and effortless to fill out.
Responsive
As mobile devices continue to proliferate, websites must become responsive in order to meet consumer expectations. Google now penalises websites that aren’t mobile friendly by pushing them down search engine results pages (SERPs).
To make your website responsive, consider using CSS media queries to adjust layout and style rules based on device screen size. This allows for a consistent user experience across devices; for instance, on smaller screens you could show or hide navigation menus by using the hamburger icon (see Bretting’s responsive site design below). To see more about our web design examples, click here.
Mobile-friendly websites delight users and encourage them to recommend businesses to friends and family, increase engagement and sales, as well as improve SEO rankings because Google prioritises user satisfaction when ranking websites. In addition, a responsive design saves both time and money as you no longer need separate versions for various platforms; making updating content and features much simpler for your visitors.
Mobile-friendly
Businesses must design websites with mobile users in mind as more people access the internet via mobile phones and devices. This will enhance user experience and navigation, reduce load times and enhance search engine optimisation (SEO) rankings. There are multiple strategies for making websites mobile-friendly including creating dedicated mobile versions of sites; using responsive design; or dynamic serving.
Maintaining a simple website is key for creating an accessible mobile experience. A minimalistic approach should feature few visual elements and no unnecessary clutter that zaps user energy, with easy navigation leading to clear calls-to-action; for instance, the main page of a salon should feature only an appointment form on which users can book appointments. Form fields must also be large and touch friendly while autofill features can reduce input cost significantly.
SEO-friendly
Your website design has an enormous effect on search engine optimisation (SEO). Therefore, it is imperative that you design it to be SEO-friendly; this involves making sure all pages are properly structured with appropriate keyword density and navigational structure in place. To see more about our web design examples, click here
Title tags and meta descriptions, HTML elements that provide search engines with information about a page’s content in search results, are among those needed for proper indexing of results pages. Title tags serve as clickable headlines which should reflect searcher intent while meta descriptions provide brief snippets about its contents. It is also essential to avoid duplicate content and keyword cannibalisation (when multiple websites compete for one ranking signal), which occurs when pages compete against one another to capture ranking signals that could benefit their ranking signal.
Lands’ End’s men’s polo shirt page provides extensive context by linking to related articles and services, but this approach could prove confusing for users as search engines could penalise it accordingly. A better solution would be using contextual links instead in order to improve user experience.